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a loaf that thinks

Half-baked ideas, rising.

A golden bánh mì whose score folds like a brain, with a chili dot for the spark. Every bakermind surface uses the assets on this page.

Logo

bakermind
Full logo, default
bakermind
On ink
bakermind
Monochrome stroke
Clear space
At least half the mark height on every side.
Minimum size
16px for the mark, 96px for the full logo.
Monochrome
Use the stroke-only version for one-color print or over photos.
Download mark (SVG)
48px
32px
24px
16px

Don't

  • Rotate or stretch the mark
  • Change the chili spark color
  • Add shadows or outlines
  • Set the wordmark in another typeface
  • Capitalize it: always bakermind

Color

  • Crust

    --brand-crustoklch(0.78 0.15 70)Primary actions, the loaf

  • Roast

    --brand-tileoklch(0.27 0.035 55)Logo tile, text, dark surfaces

  • Chili

    --brand-chilioklch(0.62 0.19 35)The spark: accents only

  • Flour

    --backgroundoklch(0.99 0.004 70)Canvas and page background

Suggested ratio: 70% flour, 18% roast, 10% crust, 2% chili. Use --primary-strong for crust-colored text so it stays readable. The content palette (yellow, blue, pink notes) is reserved for what people create on boards, never for interface chrome.

Type & voice

The Bánh Mì family

bakermind has its own typeface, drawn for the app and the boards. Every face covers Latin and full Vietnamese in Regular and Bold, and we use one face per role so the page stays calm.

  • Bánh Mì Book

    Body and interface text

    An infinite board to draw, connect, and gather messy thoughts.

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

  • Bánh Mì Serif

    Display and page titles

    Ideas, rising

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

  • Bánh Mì Sans

    Headings and board labels

    Plan the launch

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

  • Bánh Mì Hand

    Margin notes and whiteboards

    try linking these two!

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

  • Bánh Mì Mono

    Code and tokens

    flow --export svg

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

    Aa Bb Cc Đđ Êê Ơơ Ưư 0123456789 ₫ & ? !

  • Warm, never fussy

    Talk like a friend standing at the whiteboard with you: short, clear, no jargon.

  • Inviting

    Invite people to try, sketch, and connect instead of issuing commands.

  • Handwriting with intent

    The hand font is for margin notes only, never for primary content.